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Trust and operations
Understand how category pages, merchant pages, and outbound offer actions are structured on Coupwink.
Code offers reveal a code and then send users to the merchant. Deal offers are click-through savings with no code required. Cashback-style offers represent outbound actions that can later attach to tracking or reward systems. Sign-up offers focus on first-account or first-order value.
Each type is visually distinct so users can tell what action they are taking before they click.
Category pages organize merchants and offers around common user intent. Merchant pages answer the above-the-fold question first: what is the best current offer, what kind of offer is it, and when was it last checked.
Search is built for high-intent landing and quick extraction, not endless browsing.